Tomislav Bobinec, born in 1966 in Zagreb, Croatia, is the founder of the Graz-based studio ““I say NO.” (formally known as ”I Say No to Cheap Design”). He specializes in rethinking design processes, corporate design, editorial design, typography, and exhibition design. He has more than 30 years of
experience in the field of communication.

He is also a lecturer at the Institute of Design & Communication at FH Joanneum – University of Applied Sciences in Graz, Austria. Since 2012, he has been teaching in the bachelor’s program Information Design (Major: Communication Design) and in the master’s program Exhibition Design.